I’m an art director focused on the visual positioning of design brands.

I help brands find a visual direction that feels true to their positioning, guided by sensitivity, coherence and intention.

With a background in furniture and lighting design, my practice today sits at the intersection of strategic thinking, creative direction and trend research. Generative AI is part of my process, not as a shortcut, but as a medium always in service of a clear vision. I approach each project through listening and translation, shaping visual languages that move beyond representation and toward resonance.

I value collaborations that grow organically, grounded in shared taste and mutual trust, where ideas are shaped together rather than simply assigned.