I’m an art director and visual artist for design brands working with design brands.

I create images, atmospheres and visual narratives that turn identity into feeling, guided by coherence, restraint and intention.

With a background in art direction for furniture and lighting brands, I approach each project as a process of listening and translation, shaping visual languages that move beyond representation and toward resonance.

Today, my practice sits at the intersection of art direction, visual storytelling and emerging tools. Generative AI is part of this process, not as a shortcut, but as a medium serving a precise sensibility and a distinctive point of view.

I value collaborations that grow organically, grounded in shared taste and mutual trust, where visual work is discovered together rather than assigned.